Five men have been lynched by a mob in India's western state of Maharashtra allegedly over rumours of child abduction spreading over WhatsApp.
Twelve people have been arrested for the killings, which happened on Sunday, police told BBC Marathi.
The victims belonged to a nomadic community and had been passing through the village, police said.
Despite attempts by the police to counter them, incidents of lynchings resulting from such rumours continue.
The police have imposed a curfew in the village as the situation remains tense and additional police forces have also been deployed.
- India WhatsApp 'child kidnap' rumours claim two more victims
- The people trying to fight fake news in India
They said that people from this community often pass though villages begging and they had been doing that when they were attacked.
One of the men was allegedly seen talking to a girl and some villagers suspected the group and questioned them.
"Since the villagers were not satisfied with their answers, they took the men to a room and started beating them with bamboo sticks and stones," M. Ramkumar, a senior police official, told BBC Marathi's Pravin Thakre.
The rumours were likely spurred by WhatsApp messages that had gone viral in the village, he said.
When the police arrived, he added, the mob attacked them as well.
"This is a very serious and unfortunate incident," Dada Bhuse, a local lawmaker, told the BBC. "We'll take strict action against the accused and against those who spread these rumours."
The five victims have been identified as Bharat Bhosale, Dadarao Bhosale, Raju Bhosale, Aganu Hingole and Bharat Mawale.
Deaths linked to WhatsApp rumours
April: A man in the southern state of Tamil Nadu is beaten to death by a mob after he is seen aimlessly wandering the streets
- A 55-year old woman in Tamil Nadu is lynched for giving sweets to children; police arrest 30 people
- A man in the southern state of Andhra Pradesh is lynched for speaking Hindi and not the local language, Telugu
- A man in neighbouring Telangana is killed by a mob while entering a mango orchard at night
- Another man in Telangana is lynched when visiting a village to see his relatives
- A man in the southern city of Bangalore, who had moved there recently, is tied up with rope and beaten to death with cricket bats
- A transgender woman is lynched in Hyderabad
- Two men are lynched in north-eastern Assam after stopping their car to ask for directions
- A beggar woman from Rajasthan is lynched in Ahmadabad
- Two people are killed in two separate incidents of mob violence in Tripura
What are the authorities doing about this?
Child-abduction rumours had already been circulating in several districts in Maharashtra. Local police even distributed pamphlets to educate people about the rumours.
Officials elsewhere in India have also urged people not to believe messages linked to child abductions.
"When rumours start circulating on social media, it takes some time to stop them completely," senior Assam police official Mukesh Agarwal told BBC Hindi's Dilip Kumar Sharma, adding that police were watching various social media sites to try to stop the spread of the messages.
Last month, police in the southern city of Hyderabad marched alongside residents with loudspeakers chanting "don't believe the rumours".
In Tamil Nadu state, where a string of violent incidents has been reported in recent months, authorities have begun awareness drives to counter the rumours.
In other southern states like Karnataka, police have set up social media control rooms from where they monitor posts, viral messages and videos.
Police in Telangana have issued warnings and have also arrested people who circulated false video messages online.